Turn passive notes into active-recall quizzes to improve retention

Turn passive notes into active-recall quizzes to improve retention targets a $7.2B = 180M active students & learners × $40 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (global consumer EdTech & learning tools growth, aggregated from HolonIQ and market reports).

Key trends driving demand: Active-recall and spaced-repetition have become mainstream pedagogical recommendations — this creates demand for tools that operationalize them.; LLMs and instruction-tuned models can now generate high-quality questions and distractors from arbitrary text, enabling automated quiz creation.; Consumers increasingly expect integrations between note apps and learning products, enabling frictionless workflows and higher retention.; Subscription-based micro-SaaS for learners is accepted; consumers will pay modest ACVs for tools that deliver measurable improvement..