Executive Summary

Many web3 growth and retention teams are stuck with raw wallet addresses and fragmented onchain events, forcing expensive engineering work to join transactions, token ownership, and activity into usable cohorts — this pain is acute for product and marketing teams trying to increase LTV. The problem is both technical (cross-chain data ingestion, identity clustering) and operational (syncing reliable cohorts into existing marketing stacks). You could build a SaaS product that ingests onchain data via managed indexers, normalizes and clusters wallets into enriched user profiles (transaction history, token holdings, activity recency, ML-derived LTV and risk scores), and syncs real-time cohorts to CRMs, CDPs, and ad platforms with prebuilt integrations and privacy controls. Low engineering lift for customers (SDKs, APIs, prebuilt connectors) plus transparent models for attribution would be core features. The market looks attractive now: roughly 45,000 web3 projects × $100K ACV implies a $4.5B addressable market, budgets are shifting from token incentives to product-led growth, and your market/revenue scores (88/100 and 82/100) reflect strong demand for retention-focused analytics. Managed indexing and better node services have materially lowered the cost to build, creating a timely window to productize this capability. You can stand out by shipping a high-quality wallet identity graph, a standardized enrichment schema, real-time syncs to common marketing stacks, and ML models that predict LTV — all supported by partnerships with indexers to ensure freshness. Be upfront that challenges include cross-chain fragmentation, attribution accuracy, and compliance/privacy expectations; overcoming those is necessary but feasible and would create defensible differentiation against a medium-competition landscape.

Market Opportunity

Turn raw onchain wallets into enriched user profiles to target growth targets a $4.5B = 45,000 web3 projects × $100K ACV (analytics & growth stack) total addressable market with medium saturation and a year-over-year growth rate of 25% YoY (industry tooling and web3 growth; see DappRadar / Chainalysis infra growth signals).

Key trends driving demand: Web3 teams are shifting budgets from token incentives to product-led growth and retention — this creates demand for tools that increase LTV.; Managed indexing and node services have reduced the engineering cost of ingesting onchain data — enabling specialized analytics startups.; Marketing stacks are integrating with blockchain signals (wallet events, token ownership) which allows activation of onchain-derived cohorts in off-chain channels.; Privacy-first identity techniques and deterministic wallet stitching are maturing, making reliable wallet enrichment more feasible..

Key competitors include Nansen, Dune, Arkham Intelligence.

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Turn raw onchain wallets into enriched user profiles to target growth

Executive Summary

Market Validation

Market Opportunity

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