Turn raw screen recordings into polished demo videos quickly

Turn raw screen recordings into polished demo videos quickly targets a $4.5B = 15M creators and small teams × $300 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — online video editing and creator tools market growing with remote work and creator economy demand (industry reports: Grand View Research / MarketsandMarkets indicate 10-15% CAGR).

Key trends driving demand: Remote-first and async communication growth — more teams record walkthroughs and demos instead of scheduling live meetings, increasing demand for polished short videos.; AI and computer vision maturation — automated scene detection, redaction and smart zooms make UI-specific editing feasible without heavy engineering investment.; Creator and product content monetization — product marketing and onboarding increasingly rely on short demos and micro-tutorials, making editing tools more valuable.; Privacy and security focus — automated redaction of PII and credentials is becoming a required feature for internal and customer-facing videos..