Turn saved workout videos into followable, structured routines

Turn saved workout videos into followable, structured routines targets a $8.0B = 40M paying digital fitness users × $200 ARPU per year (global consumer digital fitness & program market estimate) total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth for the digital fitness market (source: Allied Market Research and Statista composite estimates, 2024–2026).

Key trends driving demand: Trend — Short-form and creator-led workout content continues to proliferate, creating large personal libraries users save and return to, which creates demand for organization tools.; Trend — Advances in computer vision and audio understanding make automatic exercise detection and rep counting viable, enabling automation of routine creation.; Trend — Consumer willingness to pay for niche fitness subscriptions and tools has increased, enabling micro-vertical apps to monetize through freemium and subscriptions.; Trend — Creator economy monetization tools are expanding, so creators want ways to package and sell structured programs derived from their free videos..