Turn saved workout videos into followable, structured routines

Turn saved workout videos into followable, structured routines targets a $6.0B = 20M paying fitness app users × $300 ACV (global mobile fitness subscription market estimate) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (consistent with mobile fitness app and connected fitness growth estimates from industry reports like Grand View Research and Sensor Tower, 2024).

Key trends driving demand: Video understanding is becoming practical — improved pose estimation and action recognition enable automated extraction of exercises from clips and thus automated routine generation.; Creator economy growth — more people follow creator workouts and save clips, creating a large supply of user-curated content that needs organization.; Mobile-first habit formation — users prefer short, on-device experiences with timers and immediate feedback, increasing demand for apps that reduce friction between content and action.; Subscription fatigue + niche utilities — while mega-gyms and studios dominate general fitness, users will pay for narrow apps that solve a concrete daily pain (organize and follow saved workouts)..