Executive Summary

Agencies and local marketing teams are wasting billable hours hunting through scattered reviews, listing data, social comments and manual audit notes to produce reputation reports for clients; this problem affects the roughly 30 million SMBs whose owners or agencies collectively spend about $800/year on marketing and reputation tooling (a $24.0B market). The consequence is inconsistent client deliverables, slow reporting cycles, and limited ability for agencies to productize reputation work across portfolios of tens to hundreds of locations. You could build a white‑label SaaS that ingests review and listing APIs (Google, Yelp, Facebook), synthesizes unstructured reviews with LLM summarization, and outputs a one‑page client snapshot showing star trends, top 5 sentiment themes, urgent issues with source links, competitor benchmarks and exportable PDFs or API endpoints. Automated scheduling, bulk onboarding for multi‑location clients, and configurable templates would let agencies ship a repeatable, recurring product instead of bespoke hourly reports. This is an attractive moment: LLM summarization materially reduces the human time required to turn unstructured text into concise insights, platform APIs are increasingly accessible, and agencies are shifting toward productized recurring revenue (market score 92/100, revenue potential 90/100, competition medium). Those forces lower unit costs and accelerate go‑to‑market for a focused product that targets reputation management rather than trying to be a full martech stack. To stand out you must prioritize accuracy, auditability and agency workflows—store source snippets, surface confidence scores, offer white‑labeling and bulk management, and price for agency margins rather than per‑review consumption. Be honest about challenges: reliance on platform APIs and rate limits, the need to mitigate LLM hallucination with verification logic, and the sales effort required to convince agencies to switch from manual or incumbent tools; if you solve those reliably, a repeatable SaaS snapshot product can capture meaningful share in a $24B landscape.

Market Opportunity

Turn scattered reputation data into a one‑page client snapshot for agencies targets a $24.0B = 30M SMBs x $800/year average spent on marketing & reputation tooling total addressable market with medium saturation and a year-over-year growth rate of 14% CAGR for local/reputation SaaS and agency tech adoption.

Key trends driving demand: LLM summarization -- automated synthesis of unstructured reviews and comments enables concise client deliverables; Platform API openness -- accessible review & listing APIs (Google, Yelp, Facebook) enable richer snapshots; Agency monetization shift -- agencies seek productized, recurring SaaS offerings instead of hour‑rate work; Demand for white‑label client deliverables -- clients prefer branded, consultative one‑pagers over raw dashboards.

Key competitors include Birdeye, Podium, Reputation.com, Yext, Google Business Profile + spreadsheets (workaround).

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Turn scattered reputation data into a one‑page client snapshot for agencies

Executive Summary

Market Validation

Market Opportunity

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