Executive Summary

Product and support teams, trainers, and knowledge managers waste hours turning screen recordings into usable documentation — a single 20-minute recording can take 1–2 hours to transcribe, clip screenshots, and structure into a searchable how-to, creating a bottleneck for onboarding and async support. This pain is felt across SMBs and enterprises that rely on recordings for demos, troubleshooting, and training. Build a cloud service that ingests screen recordings and outputs structured, editable how-to guides with segmented steps, timestamped screenshots, concise action-oriented instructions, searchable transcripts, confidence scores, and one-click export to Markdown, Notion, or Confluence; include a lightweight editor so subject-matter experts can review and approve in minutes. Under the hood use multimodal AI (vision + speech-to-text) to reliably detect UI states and user actions, plus enterprise controls for privacy and access. The market looks attractive right now: an addressable market of roughly $6.0B (2M businesses × $3K ACV), a market score of 88/100 and revenue potential of 80/100, driven by better vision+transcript models and the rise of remote, asynchronous work that increases demand for fast, searchable docs. You can differentiate by shipping superior UI-state extraction and screenshot selection, tight integrations into knowledge platforms, and knowledge-as-code exports that fit developer-style workflows; however, expect engineering challenges around noisy recordings, cross-platform UI variability, and enterprise GTM and compliance hurdles that must be solved to reach the $3K ACV target.

Market Opportunity

Turn screen recordings into step-by-step how-to instructions targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 14% YoY (Gartner & industry reports on digital workplace, knowledge management and AI-driven automation adoption).

Key trends driving demand: Multimodal AI improvements — better vision + transcript models make extracting steps and screenshots from video reliable, enabling automated documentation.; Rise of remote and asynchronous work — teams increasingly use recordings for onboarding and support, creating demand for fast conversion to searchable docs.; Shift to knowledge-as-code and internal developer-style documentation — tooling appetite for structured, editable docs drives integrations into platforms like Notion and Confluence..

Key competitors include Scribe, Loom, Descript, Whatfix.

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Turn screen recordings into step-by-step how-to instructions

Executive Summary

Market Validation

Market Opportunity

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