Turn survey panels into queryable AI personas for product validation

Turn survey panels into queryable AI personas for product validation targets a $80.0B = $80B global market-research & insights industry (ESOMAR / industry estimates) total addressable market with medium saturation and a year-over-year growth rate of 6% YoY (industry reports and ESOMAR show steady growth, with digital and AI-enabled research growing faster).

Key trends driving demand: Trend — Product teams demand faster, cheaper signals and prefer API-first tools that integrate into analytics and experimentation workflows, creating demand for programmatic research APIs.; Trend — Advances in LLMs and synthetic data generation make privacy-preserving, statistically-calibrated simulated respondents feasible, enabling new product validation primitives.; Trend — GDPR and privacy regulations are pushing buyers toward synthetic or aggregated approaches that avoid transferring raw personal data, creating an advantage for privacy-first products.; Trend — Shift from one-off surveys to continuous discovery and real-time experimentation increases the value of tools that provide on-demand insights..