Executive Summary

Physical SMB retailers — roughly 20 million globally — routinely fail to monetize foot traffic because capturing emails and soliciting reviews is manual, slow, and reliant on busy staff. That gap undermines local search performance and conversion since review volume and recency increasingly act as a form of currency for discovery and trust. You could build a plug-and-play, QR-first "spin-to-win" experience that gamifies a single QR scan at point of sale: capture an email opt-in, route customers to leave a verified review, and trigger automated follow-ups and analytics, all delivered as a monthly SaaS with simple POS/CRM integrations and templated compliance flows. Prioritize one-tap mobile UX, A/B-testable incentives, and clear ROI dashboards so owners can measure incremental reviews and email growth with minimal staff time. Be explicit that review-platform policy risk and privacy/regulatory constraints (GDPR/CCPA) will limit some incentive mechanics and require legal-safe implementations. The timing supports pursuit: QR mainstreaming lowers friction, SMB automation demand is high, and the addressable market is roughly $18.0B (20M SMBs x $900 average annual spend), which we score 92/100 for market attractiveness and 88/100 for revenue potential. Competition is medium, so you can stand out by delivering verified-review workflows, deep integrations, transparent compliance, and a pricing model that demonstrates payback within weeks; primary challenges will be merchant acquisition cost and maintaining platform trust, while the core strength is measurable, low-effort lift in reviews and email lists that directly affect local search and repeat visits.

Market Opportunity

Turn walk-ins into reviews & emails with QR gamified spin targets a $18.0B = 20M global physical SMB retailers x $900 avg annual spend on marketing/reputation tools total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR in local marketing & reputation management software.

Key trends driving demand: QR-code mainstreaming -- consumers expect mobile-first interactions, lowering friction for in-store digital offers.; Reviews-as-currency -- local search ranking and conversions heavily depend on review volume/recency, driving demand for review capture tools.; SMB automation demand -- small businesses want plug-and-play marketing tools that require minimal staff time.; Shift to privacy-first, first-party data -- stores prefer building own email lists vs. renting ad channels, increasing value of direct capture tools..

Key competitors include Podium, Birdeye, Gleam, Wheelio / spin-to-win Shopify apps, Manual & workaround methods (iPad signups, paper coupons, staff-driven asks).

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Turn walk-ins into reviews & emails with QR gamified spin

Executive Summary

Market Validation

Market Opportunity

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