Executive Summary

Independent creators, freelancers and small businesses (roughly 8 million creator/SMB sites) wrestle with monolithic CMSs that are slow, high-maintenance and poorly aligned with Git/JAMstack workflows. They face plugin bloat, security updates, and hosting bills that make maintaining a simple, fast personal site painful and time-consuming. Build an ultra-simple, automatable CMS for highly customizable personal sites: Git‑first, template-driven, static-exportable, with one‑click deployments to cheap static hosts and automation hooks for CI, forms, and payments. The product would ship a tiny admin UI plus opinionated UX patterns for portfolios, blogs and resumes so both non-technical users and power users can publish and automate updates. This is timely: the TAM is about $1.0B (8M sites × $125 ACV) and the market scores 82/100, fueled by the JAMstack shift and continued creator-economy growth. Lower hosting costs and widespread fatigue with large CMSs create a window to capture price-sensitive, tooling-weary customers who prioritize speed and low maintenance. You can differentiate by tightly combining Git workflows, static-first output, curated templates and strong automation integrations to deliver a materially lower total cost of ownership than WordPress or big headless platforms. Expect medium competition and adoption friction (migrations and teaching Git concepts), so execution must focus on frictionless onboarding, migration tools and a small set of killer templates/integrations to prove value quickly.

Market Opportunity

Ultra‑simple automatable CMS for highly customizable personal sites targets a $1.0B = 8,000,000 creators/SMB sites × $125 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — estimate based on website builder, headless CMS, and JAMstack adoption trends (sources: BuiltWith, W3Techs, industry reports).

Key trends driving demand: Shift to JAMstack and static hosting — this creates an opening for tiny, fast CMS alternatives that prioritize Git workflows and low hosting costs.; Creator economy growth — more indie makers and prosumers need simple personal sites and portfolios with curated UX patterns.; Fatigue with monolithic CMSs — users are actively seeking smaller, opinionated tools that reduce maintenance and plugin bloat.; Improved templating and AI generation — automated, personalized templates reduce setup time and make niche offerings viable at scale..

Key competitors include WordPress (Automattic), Webflow, Ghost, Carrd.

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Ultra‑simple automatable CMS for highly customizable personal sites

Executive Summary

Market Validation

Market Opportunity

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