Unblock subscription payouts and forecast cash flow for creators

Unblock subscription payouts and forecast cash flow for creators targets a $6.0B = 2,000,000 subscription SMBs globally × $3,000 ACV for cash-flow and payout tooling total addressable market with medium saturation and a year-over-year growth rate of 12% YoY subscription economy growth (Zuora Subscription Economy Index 2023 and industry reports).

Key trends driving demand: Subscriptionization — More businesses are adopting recurring revenue models, increasing the number of merchants exposed to payout delays and reserves and creating sustained demand for cashflow tools.; Embedded finance growth — APIs for underwriting, payouts and advances mean fintech features can be embedded directly into SaaS, lowering distribution friction for integrated cash solutions.; Stronger processor risk controls — Processors are increasingly holding funds and using dynamic reserves, which raises pain for merchants and creates demand for tools that manage and predict these policies.; Improved forecasting models — Advances in time‑series modeling and anomaly detection make practical, merchant-level payout and reserve forecasting reliable enough to underwrite short-term advances..