Market Opportunity
Unclear research requests - structured 3 line request clarifier targets a $6.0B = 2.0M companies x $3K ACV. Assumes 2.0M SMBs and startups worldwide with product, marketing, or sales teams that run recurring research and would pay for ongoing request quality tooling at roughly $250/month or $3K/year. total addressable market with medium saturation and a year-over-year growth rate of 10-18% annual growth in market research and productivity tooling spend as teams scale and remote work persists.
Key trends driving demand: Distributed teams -- more async requests increase frequency of unclear research jobs, creating demand for standardization; ResearchOps rising -- teams invest in tools and processes to systematize qualitative and quantitative research; Low touch micro-saas -- buyers tolerate low pricepoints for high velocity fixes, evidenced by a $39 test offer; LLM automation -- automated extraction of intent and acceptance criteria is now reliable enough for initial triage and templates.
Key competitors include Dovetail, Condens, UserTesting, Upwork / Fiverr, Notion + Templates.