Executive Summary

Sales teams and enablement leaders today face fragmented, hard-to-use content: assets live in Notion, Gamma, Google Slides and DAMs, sellers ignore what they don’t trust, and leaders can’t tell which assets actually move deals—resulting in wasted content and longer sales cycles across an addressable pool of roughly 250,000 mid-market and enterprise organizations. The pain is practical and measurable: teams need content that’s easy to find, tailored to buyer persona and deal context, and clearly tied to win-rate and time-to-close. Build a unified, SaaS content layer that indexes existing repositories, uses AI to recommend and auto-tailor slides and snippets by persona/deal context, surfaces content directly in the seller workflow (CRM/email), and captures granular attribution so enablement can see lift. Targeting an average ACV of ~$30K, the product would combine connectors, generative personalization, and outcome analytics into one workflow-focused offering. This is a timely market: a $7.5B addressable market with buyer appetite driven by cheaper AI personalization and a shift to outcome-driven purchasing—buyers now expect tools that prove impact on win-rates and cycle time. Competition is medium, but many incumbents focus on storage or hygiene rather than measurable delivery and attribution. You can differentiate by delivering end-to-end value—integrations that remove friction, AI that personalizes content in context, and rigorous attribution that links assets to revenue—but the key challenges are building robust, cross-platform integrations, ensuring data quality for attribution, and proving ROI quickly to justify a $30K ACV.

Market Opportunity

Understand what sales will actually use and deliver it targets a $7.5B = 250,000 sales organizations (mid-market + enterprise) × $30K ACV average on sales enablement/content intelligence total addressable market with medium saturation and a year-over-year growth rate of 12% YoY estimated for sales enablement and content intelligence categories (industry reports and vendor growth trends).

Key trends driving demand: AI-powered personalization — makes it cheaper to recommend and tailor slides/content by persona and deal context, increasing demand for intelligent content delivery.; Content fragmentation — teams use Notion, Gamma, Google Slides and DAMs simultaneously, creating need for a unifying layer that indexes and surfaces assets.; Outcome-driven buying — sales leaders increasingly buy tools that can show direct lift to win-rate and time-to-close, creating an appetite for measurable content analytics.; Workflow-first integrations — products that embed into CRM, meeting tools, and email see higher adoption because they reduce context switching for reps..

Key competitors include Highspot, Seismic, Showpad.

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Understand what sales will actually use and deliver it

Executive Summary

Market Validation

Market Opportunity

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