Executive Summary

Companies—especially product, GTM, procurement, and security teams—lack real-time visibility into which AI tools employees actually use, creating missed partnership, procurement, and compliance risks; new AI tools launch weekly, and discovery is fragmented across Slack/Teams, browser extensions, and shadow IT. This blindspot forces reactive decision-making and wastes budget on integrations or licenses that don’t match actual usage. You could build a lightweight anonymous pulse + analytics platform that deploys micro-surveys through Slack/Teams and combines optional anonymized telemetry to surface adoption rates, usage intent, and cohort trends in near real time, with dashboards tailored for product, GTM, and security stakeholders. Offer it as a subscription (target ACV ~$2K for SMBs/mid-market) with easy integrations to SSO/MDM and analytics stacks to demonstrate fast ROI without exposing PII. The market is attractive now: roughly $3.0B total addressable value (1.5M businesses × $2K ACV) driven by increased internal analytics spend and urgent need for integration signals; market and revenue potential scores (88/100 and 86/100) suggest strong demand, particularly among SMBs and mid-market buyers. You can differentiate by combining legally compliant anonymous telemetry with high-response-rate messaging micro-surveys to deliver near-real-time signals rather than retrospective license audits; however, you’ll need to solve privacy/compliance, minimize response bias, and navigate a medium-competition landscape. Focus on low-friction deployment and clear ROI metrics for product and GTM teams to create defensibility and accelerate early adoption.

Market Opportunity

Understand which AI tools employees actually use — anonymous pulse + analytics targets a $3.0B = 1.5M businesses × $2K ACV for product/insight subscriptions across SMB+mid-market globally total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — enterprise and SMB AI adoption and internal analytics spend are growing rapidly (sources: Gartner and McKinsey reports on AI adoption 2023-2024)..

Key trends driving demand: Rapid vendor proliferation — new AI tools launch weekly which creates urgent demand for real-time adoption signals.; Increased internal analytics spend — product and GTM teams are allocating budget to data that informs integrations and partnerships.; Messaging-first workflows — Slack/Teams remain primary channels for internal workflows, enabling micro-survey distribution with high response rates.; Data privacy and anonymized telemetry — companies prefer anonymous, aggregated insights to avoid HR privacy risks while still getting behavioral signals..

Key competitors include Typeform, Polly, G2 (vendor intelligence).

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Understand which AI tools employees actually use — anonymous pulse + analytics

Executive Summary

Market Validation

Market Opportunity

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