Unified API to aggregate, post, and analyze social media across platforms

Unified API to aggregate, post, and analyze social media across platforms targets a $3.0B = 1,000,000 potential developer-led businesses and teams × $3,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — martech and API consumption trends driven by data-driven marketing and AI integrations (industry composites, Gartner/IDC estimates).

Key trends driving demand: API consolidation — teams prefer a single normalized API to avoid maintaining multiple fragile connectors, which creates demand for unified social APIs.; AI-driven features — companies need clean, normalized social signals to power recommendation engines, trend detection, and brand intelligence models.; Platform tightening and pricing volatility — major social platforms are changing API access and pricing, driving customers to managed providers with abstraction and cost control.; Privacy and compliance focus — increasing regulatory scrutiny and platform restrictions push teams to use compliant, opt-in managed data services rather than ad-hoc scraping..