Unified developer API to send notifications and social posts across channels

Unified developer API to send notifications and social posts across channels targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR (communication APIs / CPaaS market forecast, MarketsandMarkets and Juniper Research estimates).

Key trends driving demand: API-first purchasing — developer teams prefer programmable, well-documented APIs which shortens sales cycles and enables product-led growth.; Platform consolidation & paid APIs — social platforms and carriers are consolidating pricing and access, increasing demand for managed integration and credential handling.; Observability requirement — teams need delivery analytics and fallback logic to maintain reliability across multiple channels, which creates value for a unified telemetry layer.; Rise of event-driven infrastructure — more systems emit events that require multi-channel notifications, driving demand for a programmable notification layer..