Unified identity & fraud checks: one API to validate signups

Unified identity & fraud checks: one API to validate signups targets a $6.0B = 1.5M online businesses x $4,000 ACV (annual identity/fraud prevention spend) total addressable market with medium saturation and a year-over-year growth rate of 12-18% (identity verification & fraud prevention market CAGR estimates).

Key trends driving demand: API-first tooling -- developers expect single-key, SDK-driven integrations that reduce time-to-value and maintenance burden.; Signal fusion & ML -- improved models enable combining weak signals (email, phone, IP, domain) into reliable trust scores.; Rising fraud sophistication -- as bot and synthetic account fraud increases, businesses demand richer, combined checks.; Consolidation pressure -- teams want to reduce vendor sprawl and simplify billing/SLAs.; Regulatory scrutiny -- KYC/AML and privacy regimes push firms to adopt auditable, compliant verification pipelines..