Unify client-facing and internal project work into a single workspace

Unify client-facing and internal project work into a single workspace targets a $30.0B = 25M businesses × $1.2K ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY (estimate; work management and collaboration categories growing with remote/hybrid trends and digital transformation).

Key trends driving demand: Client-facing collaboration is becoming a purchase criterion as customers demand transparency — this creates demand for tools that treat clients as collaborators rather than external recipients.; Consolidation pressure is pushing small businesses to replace tool stacks with single vendors that reduce subscriptions — that favors bundled PM+client solutions.; AI-first features like auto-summaries, prioritization and smart templates are shifting expectations for time-to-value and reducing manual coordination overhead.; Verticalized templates and workflow packs are monetizable and make onboarding faster for industry-specific buyers..