Unify CRM contacts with automated email & SMS outreach

Unify CRM contacts with automated email & SMS outreach targets a $9.0B = 25M SMBs (global micro→100 employees) × $360 ACV total addressable market with high saturation and a year-over-year growth rate of ≈12% YoY (combined CRM + marketing automation growth estimates — Gartner/Statista industry summaries).

Key trends driving demand: Trend — Multi-channel outreach (email + SMS) is becoming standard for SMB sales teams, creating demand for platforms that coordinate channels and measure pipeline impact.; Trend — AI personalization and automated subject-line/message generation improves open and response rates, increasing ROI for smaller campaigns.; Trend — CRM marketplaces and ecosystems (Zoho, HubSpot) are maturing, making integrations a scalable GTM channel for third-party apps.; Trend — Small teams prefer no-code, setup-in-hours solutions instead of full-suite enterprise products, opening space for lightweight CRM-native automations..