Unify CRM, transaction management, marketing and deals into one platform

Unify CRM, transaction management, marketing and deals into one platform targets a $6.0B = 400K brokerages × $15K ACV total addressable market with high saturation and a year-over-year growth rate of 8% YoY (estimated PropTech/real estate software growth, based on industry reports and NAR/PropTech analyses 2022-2024).

Key trends driving demand: Consolidation — recent acquisitions among incumbents create churn and customer dissatisfaction, opening windows for competitors who simplify migration.; AI automation — improved LLMs and document-extraction APIs make auto-filling contracts, summarizing negotiations and generating templates commercially viable.; Digitization of transactions — e-signatures, digital disclosures, and standardized MLS APIs reduce friction for integrated platforms to own end-to-end workflows.; Shift to platform economics — brokerages prefer one vendor that reduces cost and administrative overhead rather than multiple point products, enabling bundled pricing opportunities..