Unify cross-platform desktop app upgrades with a single open upgrade system

Unify cross-platform desktop app upgrades with a single open upgrade system targets a $1.2B = 500,000 software teams × $2,400 ACV (developer-focused upgrade tooling and hosted distribution) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY growth in developer tools and devops services (based on multiple industry reports including Stack Overflow developer trends and State of Developer Ecosystem 2024).

Key trends driving demand: Cross-platform desktop frameworks are expanding — increased use of Tauri and Flutter desktop creates demand for uniform tooling across OSes.; Security and supply-chain concerns are rising — organizations want signed, auditable update channels and rollback capabilities.; Open-source adoption funnels paid usage — many developer tools are adopted via OSS with monetization via hosted services and enterprise features.; Shift to managed services reduces ops burden — teams prefer a hosted control plane for distribution and analytics rather than bespoke scripts..