Executive Summary

Many SMBs, branding agencies, and domain investors still manage portfolios with spreadsheets, scattered registrar dashboards, and email threads, which causes missed renewals, accidental duplicate registrations, overpayments, and weak visibility into sales performance. Across an addressable pool of roughly 2.0M potential customers those operational inefficiencies translate into hours of manual work and measurable financial leakage. You could build a SaaS platform that centralizes domain portfolios via OAuth-based cross-registrar aggregation, automated renewal scheduling, invoice ingestion, and AI-driven reconciliation and deduplication to replace spreadsheets and manual audits. Layer in a pricing analytics module that ingests marketplace feeds (NameBio and exchange APIs) to provide sell/hold recommendations and portfolio-level cashflow forecasts, targeting a $600 annual contract value. Timing favors this play: registrars and marketplaces increasingly offer richer APIs and OAuth, and modern ML/NLP models can auto-match invoices and reconcile transfers, lowering the technical barrier to reliable cross-account aggregation. With a market size of $1.2B, a market score of 90/100 and revenue potential rated 85/100, the opportunity is real if you can achieve product-market fit and distribution. To stand out you’ll need ironclad security, transparent audit trails, registrar partnerships for trusted access, and reconciliation accuracy in excess of 95% to justify migration from spreadsheets; customer acquisition and the work of integrating dozens of registrar APIs are the principal challenges but can be mitigated by an API-first architecture, channel partnerships with agencies, and a clear ROI case.

Market Opportunity

Unify domain portfolios — stop spreadsheets; centralize renewals, costs, sales targets a $1.2B = 2.0M potential customers (SMBs, branding agencies, domain investors) x $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% — steady growth in domain aftermarket activity and SaaS adoption among domain investors.

Key trends driving demand: API accessibility -- registrars and marketplaces offer richer APIs and OAuth making cross-account aggregation technically simpler; AI reconciliation -- ML/NLP can auto-match invoices, reconcile transfers and deduplicate assets to replace manual spreadsheets; Marketplace transparency -- increasing availability of sale data (NameBio, marketplace feeds) improves pricing analytics; SMB & brand migration -- businesses register more TLDs and need centralized visibility for renewals and security.

Key competitors include GoDaddy (Domains Manager / Afternic), Efty, DomainTools, Registrar dashboards (Namecheap, Dynadot, NameSilo), Spreadsheets + Zapier/Notion + NameBio (workaround).

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Unify domain portfolios — stop spreadsheets; centralize renewals, costs, sales

Executive Summary

Market Validation

Market Opportunity

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