Unify finance, sales, HR, and hiring into one configurable business backbone

Unify finance, sales, HR, and hiring into one configurable business backbone targets a $120.0B = 5,000,000 mid-market and enterprise businesses × $24,000 ACV (ERP/CRM/HR/ATS combined across cloud spend) total addressable market with high saturation and a year-over-year growth rate of 10% CAGR (Gartner/IDC cloud business applications estimates, 2024).

Key trends driving demand: Consolidation — Firms are consolidating multiple point solutions into single vendors to cut costs and simplify operations, creating demand for integrated suites.; AI automation — Generative AI now automates repetitive finance, HR and recruiting tasks which reduces time-to-value and lowers required headcount.; Cloud migration — Continued shift from on-prem to cloud SaaS reduces barriers to adoption for modern unified platforms and shortens deployment timelines.; Composable enterprise — Buyers prefer modular platforms with APIs that let them adopt core workflows first and expand, favoring an API-first unified suite approach..