Executive Summary

Independent coaches (about 1.5M) and roughly 200K studios currently stitch together scheduling, billing, program delivery, messaging and tracking across multiple apps, creating administrative overhead, inconsistent client experiences, and lost billable time. That operational friction is a clear pain point for solo practitioners and small teams trying to scale repeatable programs and group offerings. You could build a single cloud-native client management workspace: a mobile-first client portal with scheduling, payments, templating for repeatable programs and groups, asynchronous check-ins, analytics and integrations with wearables and conferencing tools, plus automation to reduce manual work. Offer tiered SaaS pricing aligned to the market (roughly $200 ACV for independents, $1,200 ACV for studios) and a templates marketplace to help coaches launch faster. The market is timely and sizable: a practical TAM of about $540M (1.5M independents × $200 + 200K studios × $1,200) with strong tailwinds from remote/hybrid coaching growth, monetization of program templates, and rising consumer expectation for polished mobile experiences — reflected in a Market Score of 80/100 and Revenue Potential of 88/100. To stand out, focus on coach workflows and template re-use, deliver a superior mobile UX, and build distribution via certification partners and a template marketplace rather than competing as a generic CRM; that plays to strengths but won’t be trivial given medium competition (Mindbody/Trainerize and others), so execution and go-to-market are the main risks to manage.

Market Opportunity

Unify fitness coaching workflows into a single client management workspace targets a $540M = 1.5M independent coaches × $200 ACV + 200K studios × $1,200 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (estimated adoption growth for fitness-tech and remote coaching tools based on industry reports and digital fitness trends).

Key trends driving demand: Trend — Remote and hybrid coaching continues to grow, increasing demand for cloud-based client portals and asynchronous check-ins.; Trend — Coaches are monetizing repeatable program templates and group programs, creating demand for templating and re-use features.; Trend — Consumers expect mobile-first client experiences for progress tracking and messaging, favoring vendors with polished apps.; Trend — Rising willingness to pay for software that demonstrably saves coaches time and improves client retention creates room for premium features..

Key competitors include Trainerize, TrueCoach, My PT Hub, Everfit.

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Unify fitness coaching workflows into a single client management workspace

Executive Summary

Market Validation

Market Opportunity

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