Executive Summary

SMB and mid-market retailers and wholesalers—roughly 5,000,000 addressable customers worldwide—routinely operate with fragmented POS, ecommerce, ERP, and wholesale order channels, creating inventory blind spots, manual reconciliation, lost sales and overstocks. This fragmentation increases working capital requirements and operational overhead, and prevents merchants from delivering the unified customer experience consumers now expect across online, in-store and B2B channels. You could build an API-first, headless omnichannel platform that serves as a single source of truth for inventory, POS and wholesale channels—combining real-time sync, configurable replenishment and AI-driven forecasting with native B2B portals and EDI/API adapters. Delivered as modular SaaS with prebuilt connectors to top POS, ecommerce, and ERP systems, the product would target an ACV around $12,000 consistent with a $60.0B addressable market (5,000,000 customers x $12,000 ACV). The practical priorities are reliability at scale, low-friction migration tools, and a small set of vertical templates (apparel, grocery, CPG) that unlock rapid time-to-value. The timing is favorable: industry trends—an omnichannel shift, composable commerce, and mature AI forecasting—lower integration costs and raise customer willingness to pay; market research rates the opportunity highly (market score 92/100, revenue potential 88/100). To stand out you'll need rigorous operational reliability, a partner-first GTM with system integrators and POS vendors, and a pragmatic roadmap that accepts complex legacy integrations as a sales cost; acquisition and engineering complexity are real challenges, but the clear $60B TAM and the potential to materially cut stockouts and working capital make this worth pursuing if you can commit to deep integrations and channel partnerships.

Market Opportunity

Unify inventory, POS, and wholesale channels into one omnichannel system targets a $60.0B = 5,000,000 retailers/wholesale customers x $12,000 ACV (global addressable SMB + mid-market retail software spend) total addressable market with medium saturation and a year-over-year growth rate of 10-15% CAGR driven by omnichannel and B2B ecommerce.

Key trends driving demand: Omnichannel shift -- Consumers expect unified inventory and experience across online, in-store, and wholesale channels, forcing merchants to centralize systems.; Headless and API-first commerce -- Composable architectures enable faster integrations, letting a single platform stitch POS, ecommerce, and ERP together.; AI forecasting & automation -- Improved demand forecasting and intelligent replenishment reduce stockouts and working capital for SMBs and wholesalers.; B2B ecommerce growth -- Increasing online wholesale ordering and dynamic pricing creates demand for native B2B workflows inside retail stacks..

Key competitors include Shopify, Lightspeed, Oracle NetSuite (SuiteCommerce), Odoo, Square (Block) — Square for Retail.

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Unify inventory, POS, and wholesale channels into one omnichannel system

Executive Summary

Market Validation

Market Opportunity

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