Unify lead capture to booking with AI-driven pipeline automation

Unify lead capture to booking with AI-driven pipeline automation targets a $80.0B = 50M SMBs x $1,600 ACV (CRM + sales automation + scheduling adjacencies) total addressable market with high saturation and a year-over-year growth rate of 12% global CAGR for CRM & sales automation combined.

Key trends driving demand: Generative-AI in sales -- automates outreach, qualification and summarization, lowering manual work and time-to-meeting; CRM consolidation -- businesses prefer fewer integrated tools to reduce ops overhead and integration fragility; Rise of sales engagement platforms -- buyer expectations for fast, personalized responses increase demand for intelligent sequencing; Embedded scheduling & commerce -- buyers expect immediate booking/payment during initial touchpoints, compressing sales cycles.