Executive Summary

Agents, brokerages and property managers currently juggle listings, leads and transactions across multiple point tools, creating vendor sprawl, missed follow-ups and administrative drag that directly harms conversion rates. This pain is widespread — roughly 1.5M agents plus 200K brokerages/property-managers face rising portal fees and complex MLS rules that incentivize centralizing data and workflows. Build a unified platform that centralizes CRM, listings and transactions and layers AI-assisted workflows for automated follow-ups, auto-generated property descriptions, lead scoring/prioritization and transaction checklists. The product would offer MLS-compliant integrations, broker white-labeling, and open APIs so firms can retire multiple vendors while keeping existing systems where needed. The market is ripe: a $4.0B addressable market (1.5M agents × $1.2K ACV plus 100K brokerages × $10K ACV and 100K property-managers × $10K ACV) and strong macro trends toward automation and vendor consolidation. AI expectations and pressure from portal/MLS cost and rules create a near-term window for adoption by mid-sized and enterprise brokerages seeking cost control and workflow standardization. You can differentiate by delivering end-to-end, MLS-compliant workflows with measurable ROI (reduced vendor spend, faster time-to-contract, higher lead conversion) and by securing distribution through broker partnerships and integrations. That said, competition is high — success will require superior data integrations, a compliance-first design, and a targeted sales motion into broker channels rather than a purely consumer-facing product.

Market Opportunity

Unify listings, leads and deals with AI-assisted workflows targets a $4.0B = 1.5M agents × $1.2K ACV + 100K brokerages × $10K ACV + 100K property-managers × $10K ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY estimated — based on proptech and SaaS adoption trends in real estate and growing demand for automation.

Key trends driving demand: AI-driven automation — agents expect automated follow-ups, property descriptions, and lead prioritization to save time and increase conversions.; Consolidation of point tools — brokerages are moving to platforms that unify CRM, listings, and transactions to cut vendor sprawl and costs.; Portal and MLS complexities — rising portal fees and stricter MLS rules push brokerages to centralize data and control their workflows.; Remote and mobile-first workflows — agents need mobile-native tools that work at showings and on-the-go, creating demand for slick apps and offline capabilities..

Key competitors include kvCORE (Inside Real Estate), Follow Up Boss, Dotloop (acquired by Zillow Group), BoomTown.

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Unify listings, leads and deals with AI-assisted workflows

Executive Summary

Market Validation

Market Opportunity

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