Unify project, CRM and marketing automation into one no-code workspace

Unify project, CRM and marketing automation into one no-code workspace targets a $24.0B = 8M SMBs globally × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY (Gartner/IDC estimates for digital workplace and collaboration tools).

Key trends driving demand: Trend — Consolidation pressure: SMBs are consolidating SaaS stacks to reduce cost and complexity, creating demand for integrated workspaces.; Trend — No-code + automation: No-code builders and workflow automation are enabling non-technical teams to automate processes without engineering, creating opportunities for template-led products.; Trend — AI-assisted workflows: Generative AI makes it possible to translate natural language intents into automations and templates, lowering setup time and increasing stickiness.; Trend — API proliferation: More SaaS tools offer rich APIs, enabling tighter integrations and real-time sync which makes unified workspaces feasible..