Market Opportunity

Unify WhatsApp conversations into automated sales & CRM workflows targets a $57.6B = 200M SMEs globally x $288 annual spend on messaging-enabled CRM/automation total addressable market with medium saturation and a year-over-year growth rate of 18% (messaging CRM & conversational AI adoption among SMBs).

Key trends driving demand: Messaging-first commerce -- consumers prefer chat channels over email/phone, pushing sales into WhatsApp.; Conversational AI -- cheaper LLM inference and open models enable automated triage, summaries and draft replies.; API maturity -- WhatsApp Business API is more accessible and standardized, enabling reliable integrations.; Omnichannel consolidation -- businesses want a single view of customer threads across channels, favoring specialized CRMs..

Key competitors include WATI, Zoko, Twilio (WhatsApp API), MessageBird, Respond.io.

Unify WhatsApp conversations into automated sales & CRM workflows

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Market Validation

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