Unpredictable buyers — autonomous AI agents execute targeted marketing

Unpredictable buyers — autonomous AI agents execute targeted marketing targets a $150.0B = 1,000,000 companies x $150K ACV (global marketing + martech budgets addressable by AI-driven execution) total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR in martech and marketing automation spend driven by AI adoption.

Key trends driving demand: LLM maturation -- higher-quality text and creative generation enables automated campaign copy and personalization at scale.; Orchestration frameworks -- open-source tooling lets teams chain LLMs with APIs for multi-step autonomous tasks.; Privacy-first targeting -- loss of third-party cookies pushes marketers to invest in first-party data and automation to maximize ROI.; Performance-driven marketing -- channels demand continuous testing and optimization, which agents can run 24/7 for incremental gains..