Executive Summary

Many knowledge workers waste "unseen" hours to context-switching, inefficient meetings, transit dead time and inbox triage—time that never shows up in to‑do lists but fragments deep work. This is pervasive across roughly 300 million global knowledge workers and underpins an $18.0B addressable market at about $60 ARPU/year. A frictionless projection tool would passively combine calendar, app-usage and inbox signals to estimate future invisible time losses and then present lightweight, one‑click schedule adjustments and micro‑nudges that reclaim minutes without forcing full time‑tracking. Built with privacy‑first defaults (on‑device processing or minimal telemetry) and deep calendar/comms integration, it would translate projections into measurable actions and run A/Bable interventions so users and teams can see hours reclaimed. Commercial paths include consumer freemium aiming at the $60 ARPU target and enterprise licensing for teams that need explicit focus protection. Timing favors the idea—remote and hybrid work, quantified‑self habits and a scarcity of deep focus make projection‑driven nudges more likely to be tried and adopted—but realistic assessment matters: market score 88/100 and revenue potential 82/100 signal solid opportunity against medium competition. Key challenges are behavior change at scale, model accuracy for projections, privacy/regulatory constraints and CAC/retention economics; success will require a crisp, near-zero‑friction UX, strong integrations and early enterprise pilots to prove measurable ROI before broad investment.

Market Opportunity

Unseen hours wasted — frictionless projection tool to reclaim time targets a $18.0B = 300M knowledge workers x $60 ARPU/year total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth in productivity/time-tracking tools.

Key trends driving demand: Remote & hybrid work -- more people need explicit time-allocation tools when work/life boundaries blur, increasing demand for simple time insight products.; Quantified self & micro-habits -- individuals increasingly embrace personal analytics and micro-interventions, making projection-driven nudges effective.; Attention economy -- scarcity of deep focus time creates willingness to try tools that promise reclaimed hours and high ROI on small behavior changes.; No-login / privacy-first UX -- growing privacy concerns drive adoption of zero-friction experiences that still provide value without heavy data collection..

Key competitors include Toggl Track, RescueTime, Clockify, Timely (Memory.ai), Manual workarounds (Google Sheets / Notion templates / pen & paper).

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Unseen hours wasted — frictionless projection tool to reclaim time

Executive Summary

Market Validation

Market Opportunity

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