Use wallet intelligence to build lookalike audiences for onchain user growth

Use wallet intelligence to build lookalike audiences for onchain user growth targets a $3.0B = 100,000 Web3 projects × $30,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 15-20% YoY — web3 tooling and crypto marketing budgets are expanding as projects prioritize sustainable user acquisition (source: industry reports from The Block, Dune community trends 2023-2025).

Key trends driving demand: Onchain-first marketing — many projects prefer wallet-targeted campaigns that avoid PII and allow deterministic attribution, creating demand for wallet-aware audiences.; Shift from paid broad acquisition to high-LTV users — projects prioritize quality (retention, onchain activity) over raw installs, making behaviorally modeled lookalikes valuable.; Mature onchain indexing and tooling — easier access to enriched, labeled wallet datasets lowers technical barriers to build audience products.; Cross-chain growth — multi-chain activity increases the value of cross-chain identity stitching, making consolidated wallet intelligence more valuable..