Users assume your product is dead — public changelogs + roadmap to stop churn

Users assume your product is dead — public changelogs + roadmap to stop churn targets a $6.0B = 1,200,000 product-led software companies x $5,000 ARR total addressable market with medium saturation and a year-over-year growth rate of 15-25% annual growth as product-led and retention tooling expands.

Key trends driving demand: product-led-growth -- teams invest more in retention and in-product communications rather than only marketing; API-first integrations -- CI/CD, issue trackers, analytics, and customer data platforms enable automated, low-effort change feeds; AI-driven content -- automatic summarization and natural-language release notes remove the manual overhead of maintaining changelogs; remote-and-distributed-product-teams -- require clearer public communication channels to reassure customers and partners.