Market Opportunity
Users own and monetize declared preference profiles for trusted brand access targets a $250B = $450B global digital ad spend x 55% addressable via consented first‑party channels and preference-driven activation total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR for consent-based data channels.
Key trends driving demand: Privacy-first regulation -- brands must replace third-party cookies and ATT with consented signals.; First-party-data shift -- marketers prioritize owned audiences and verified preference data for ROI.; Tokenization & creator economics -- consumers expect direct compensation or access for sharing value.; Advances in on-device/federated AI -- enable rich signals while minimizing raw data transfer..
Key competitors include Digi.me, Killi, Segment (Twilio Segment), Apple (Sign in with Apple / App Tracking Transparency).
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