Vendor lock-in tax — a SaaS data vault that makes your data portable

Vendor lock-in tax — a SaaS data vault that makes your data portable targets a $48.0B = 2,000,000 mid-market & enterprise firms x $24K ACV (global addressable need for vendor-agnostic data management) total addressable market with medium saturation and a year-over-year growth rate of 15-25% YoY growth in enterprise data management, integration, and governance spend.

Key trends driving demand: SaaS proliferation -- more point tools increases cross-tool data fragmentation and the need for a canonical layer.; Regulatory focus on data portability -- laws like GDPR Article 20 and expanding privacy regimes raise demand for portable customer data.; ML for schema/ETL automation -- LLMs and ML dramatically reduce manual mapping and connector maintenance costs.; Shift to customer-owned security models -- BYOK and zero-trust increase acceptance of vendor-agnostic vaults..