Visualize and explore dbt projects with an intuitive open-source UI

Visualize and explore dbt projects with an intuitive open-source UI targets a $1.8B = 60,000 analytics teams × $30K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY (estimated growth for analytics platform/tooling category based on industry reports such as Gartner and IDC summaries for data & analytics tools).

Key trends driving demand: dbt adoption is accelerating across startups and large enterprises — this concentrates a user base that needs complementary tooling around dbt.; Shift to modular best-of-breed analytics stacks — teams prefer interoperable, single-purpose tools instead of monolithic platforms, creating space for focused UIs.; Rising importance of data lineage and explainability — regulators and internal governance push teams to better understand dependencies and transformations, increasing demand for lineage UIs.; Open-source-first purchasing in developer communities — OSS projects serve as a discovery and adoption channel that can feed hosted conversion..