Market Opportunity
Wasted field-sales trips — prep visits with owner data & product-fit checks targets a $18.0B = 600,000 brands & distributors globally x $30,000 avg annual spend on field-sales enablement, routing & merchandising tools total addressable market with medium saturation and a year-over-year growth rate of 12-18% (field-sales & mobile-sales enablement growth driven by digital transformation in CPG & wholesale).
Key trends driving demand: AI-driven field tooling -- better lead enrichment and image-based assortment recognition speeds qualification.; Retail fragmentation & indie shops -- brands need scalable ways to reach many small accounts rather than a few chains.; Hybrid sales workflows -- blend of in-person and digital ordering increases demand for coordinated on-site visits and scheduling..
Key competitors include Badger Maps, Repsly, Skynamo, Adjacents / DIY workarounds (Google Maps + LinkedIn + spreadsheets).
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