Weekly wholesale route couriers for small food and beverage suppliers

Weekly wholesale route couriers for small food and beverage suppliers targets a $360M = 100,000 small food/bev suppliers nationwide x $3,600 ACV (avg $300/mo for weekly recurring route service) total addressable market with medium saturation and a year-over-year growth rate of 8-12% - driven by gig-economy capacity and SMB outsourcing of logistics.

Key trends driving demand: Recurring small-batch wholesale -- predictable weekly runs (source: roastery does Thursday loop) enable subscription pricing and capacity planning; Expansion of on-demand B2B options -- DoorDash Drive and Roadie show large platforms will move into B2B scheduling; Route optimization maturity -- SaaS routing engines lower operational cost to run efficient multi-stop routes; Labor cost pressure -- rising wages and gig churn push SMBs to outsource logistics.