When decisions change, share what changed, why, and what stays the same

When decisions change, share what changed, why, and what stays the same targets a $6.0B = 2M decision-making teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (collaboration and knowledge-management tools growth; sources include Gartner/Forrester trends, 2023-2024).

Key trends driving demand: Async-first work — companies are investing in tools that reduce synchronous meetings, creating need for better async decision records.; AI summarization — LLMs make it practical to extract concise decision rationales from meeting transcripts and chat, lowering manual work.; Employee experience focus — managers are being evaluated on retention and clarity, so tools that reduce confusion around decisions are being prioritized in budgets..