Executive Summary

Many small and medium businesses—especially in high-messaging markets such as India, Brazil and parts of Africa—run operations in WhatsApp and Telegram, leaving task assignments trapped in unstructured chat and reconciled later in Excel, which leads to missed deadlines, duplicated effort and billing leakage. This pain affects an estimated 200 million SMBs and is reflected in behaviors that make day-to-day operations brittle and costly. You could build a service that ingests business messages, uses LLM-backed NLU to extract task metadata (owner, due date, deliverable), creates auditable task records, and automates follow-ups and downstream integrations (CRM, invoicing, Zapier/Make) for a simple subscription model; the addressable market is roughly $24.0B (200M SMBs x $120 ACV), with a market score of 92/100 and a revenue potential score of 88/100 supporting the opportunity. The window is attractive because mature LLMs have materially improved reliability on informal text extraction and API-first messaging platforms plus connector marketplaces have lowered integration friction and customer onboarding costs. To stand out you should focus on measurable reliability and trust: high-precision extraction, transparent correction workflows, consent-driven WhatsApp onboarding, and verticalized templates (field service, F&B, retail) that show ROI quickly rather than a one-size-fits-all workflow engine. Be candid about the challenges—privacy and platform API limits, noisy language and transliteration in chats, and the sales effort needed to change entrenched habits—so prioritize a small number of high-volume verticals and partner channels for early traction.

Market Opportunity

Work stuck in WhatsApp & Excel — extract tasks from chats and automate workflows targets a $24.0B = 200M SMBs x $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for collaboration/task software.

Key trends driving demand: Messaging-first workflows -- many SMBs run operations in WhatsApp/Telegram leading to unstructured task data that can be automated.; AI text understanding -- LLMs and extraction tools make parsing informal chat and assigning tasks reliable and low-cost.; Integrations & automation -- rise of API-first business messaging (WhatsApp Business API) and Zapier/Make-like connectors increases opportunity for automation.; Remote/hybrid work -- dispersed teams rely on messaging and need lightweight, low-friction task management..

Key competitors include ClickUp, Asana, WhatsApp / informal messaging + Excel/Sheets (workaround), Trello (Atlassian).

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Work stuck in WhatsApp & Excel — extract tasks from chats and automate workflows

Executive Summary

Market Validation

Market Opportunity

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