Market Opportunity

Work stuck in WhatsApp & Excel — extract tasks from chats and automate workflows targets a $24.0B = 200M SMBs x $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for collaboration/task software.

Key trends driving demand: Messaging-first workflows -- many SMBs run operations in WhatsApp/Telegram leading to unstructured task data that can be automated.; AI text understanding -- LLMs and extraction tools make parsing informal chat and assigning tasks reliable and low-cost.; Integrations & automation -- rise of API-first business messaging (WhatsApp Business API) and Zapier/Make-like connectors increases opportunity for automation.; Remote/hybrid work -- dispersed teams rely on messaging and need lightweight, low-friction task management..

Key competitors include ClickUp, Asana, WhatsApp / informal messaging + Excel/Sheets (workaround), Trello (Atlassian).

Work stuck in WhatsApp & Excel — extract tasks from chats and automate workflows

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