Executive Summary

Continuity breakdowns are a persistent pain for writers, showrunners, game designers and creative teams: 6.0 million professional creatives and studios must track characters, timelines, rules and assets across documents, scenes and tools, which produces costly rework, editorial drift and lost time when continuity is enforced manually or spread across ad hoc spreadsheets. Larger studios often staff continuity managers and bespoke tooling while indie teams and self-publishers lack scalable solutions, creating a clear operational gap at multiple price points. The product would be an end-to-end worldbuilding and character analysis suite that combines a narrative-first knowledge graph (characters, locations, rules, timelines), automated consistency checking and change impact analysis, collaborative versioning and role-based workflows, plus generative-AI features for character voice replication, beat/plot suggestions and natural-language querying. Deliver it as a composable SaaS with integrations (writing tools, asset managers, production trackers), local/private model hosting options, and pricing tiers designed to reach the ~ $2,000 ACV benchmark for professional customers. This is an attractive moment: the total addressable market is roughly $12.0B (6.0M professionals × $2,000 ACV), our market score of 92/100 and revenue potential of 94/100 reflect strong demand, and three macro trends—generative-AI enabling novel creative assistants, growth of indie studios and self-publishing, and the shift to distributed collaboration—materially expand the set of customers who need robust continuity tooling. New AI capabilities lower the cost of automating repetitive continuity tasks while increasing expectations for real-time collaboration and single sources of truth. To stand out, focus on a narrative-native data model, transparent provenance (who changed what, and why), human-in-the-loop AI tuned to storytelling conventions, and enterprise-friendly IP controls so studios can trust outputs and keep ownership. Be candid about challenges: training high-quality domain models requires curated data, there is adoption friction as creatives resist overly prescriptive systems, and competition is medium from incumbent script and asset tools—so prioritize interoperability, clear ROI metrics, and a staged go-to-market starting with indie studios and scale-ups before courting large production houses.

Market Opportunity

Worldbuilding & character analysis suite — end-to-end continuity tools targets a $12.0B = 6.0M professional creatives & studios x $2,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 18%.

Key trends driving demand: Generative-AI for storytelling -- enables automated character voice replication and plot suggestions, expanding scope of creative tooling.; Indie studios & self-publishing growth -- more small teams need scalable continuity tools previously limited to large studios.; Collaboration & remote workflows -- demand for shared, versioned world bibles and single sources of truth increases.; Multimodal content pipelines -- games, film, and interactive media require linked assets and metadata, favoring graph-based solutions..

Key competitors include World Anvil, Campfire, Sudowrite, NovelAI, Character.AI (adjacent competitor).

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Worldbuilding & character analysis suite — end-to-end continuity tools

Executive Summary

Market Validation

Market Opportunity

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