Zero-config second-brain for people who hate customizing tools

Zero-config second-brain for people who hate customizing tools targets a $4.8B = 400M users × $12 ARPU (annual spending on personal productivity/notes apps) total addressable market with high saturation and a year-over-year growth rate of 10% YoY productivity/personal software growth (industry estimates and category reports, e.g., Statista and app market analysts).

Key trends driving demand: Configuration fatigue — users are increasingly frustrated by tools that require heavy setup, creating demand for opinionated products.; AI-enabled defaults — improved summarization and auto-tagging make single-schema products materially more useful, enabling product differentiation through better out-of-the-box experience.; Mobile-first capture — more knowledge work begins on mobile, so seamless quick-capture and low-friction UX is a differentiator for adoption.; Privacy and local-first options matter for some users — offering clear data handling and exportability can win trust and retention..