AI agent runs and automates a solo ecommerce SaaS for Latin America

AI agent runs and automates a solo ecommerce SaaS for Latin America targets a $1.8B = 5,000,000 LATAM ecommerce sellers × $360 ACV (regional automation agent subscription) total addressable market with medium saturation and a year-over-year growth rate of 25% YoY (LatAm ecommerce growth; multiple market reports and Statista show double-digit LatAm ecommerce expansion).

Key trends driving demand: Agentization of workflows — LLMs and agent frameworks now allow autonomous multi-step actions, creating opportunities for 'cofounder' agents that run entire business tasks.; Regional marketplace growth — MercadoLibre, OLX, and local storefronts are expanding in LATAM, creating demand for localized automation and language-native tools.; Messaging-first commerce — WhatsApp and Facebook/Meta chat are primary seller-customer channels in LATAM, which favors tools that natively automate conversational commerce.; Cost sensitivity and SaaS adoption — Micro-merchants choose subscription tools that replace hired help; affordable, high-value automation sells well to this cohort..