Avoid hair-color regrets — AI/AR virtual dye previews before you commit

Avoid hair-color regrets — AI/AR virtual dye previews before you commit targets a $30.0B = 1.5B consumers x $20 annual spend on hair-color products/services online (global addressable spend related to hair color & at-home kits) total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth for online beauty and AR-enabled commerce channels.

Key trends driving demand: AR-enabled commerce -- shoppers expect virtual try-ons for beauty categories, increasing conversion when available; Personalization-first shopping -- consumers prefer tailored recommendations and outcome previews before purchase; Direct-to-consumer brand growth -- DTC color brands want tools to reduce returns and increase AOV; Mobile-first WebAR -- improved browser AR and on-device ML enable instant try-on without heavy installs.