Bridge gap for MENA merchants with low‑cost, local‑first e‑commerce stores

Bridge gap for MENA merchants with low‑cost, local‑first e‑commerce stores targets a $3.0B = 3.0M SMB merchants x $1K ACV (annual platform + payments/fulfillment revenue) across MENA total addressable market with medium saturation and a year-over-year growth rate of 18% e‑commerce SaaS adoption CAGR (regional digital commerce growth).

Key trends driving demand: Mobile-first adoption -- Most shoppers use mobile, increasing demand for lightweight, fast stores that integrate WhatsApp and social checkout.; Localized payments growth -- New wallets, BNPL and local processors reduce friction and open conversion lift for region-specific integrations.; Social commerce dominance -- Instagram/WhatsApp-driven sales force merchants to need storefronts that convert and reconcile with social orders.; AI localization -- Advances in Arabic NLP and image tagging lower cost of catalog localization and product discovery..