Collect feedback across channels and turn open text into action (AI-driven)

Collect feedback across channels and turn open text into action (AI-driven) targets a $18.0B = 2,000,000 businesses x $9K ACV (annualized potential across CX/feedback tools globally) total addressable market with high saturation and a year-over-year growth rate of 12% CAGR (voice-of-customer & feedback management segment).

Key trends driving demand: AI-driven-text-analytics -- Improved LLMs enable automated, accurate summarization and topic extraction from open feedback, reducing manual tagging costs.; Omnichannel-cx -- Businesses demand unified feedback from email, in-app, SMS, kiosks and phone, creating need for a single platform to normalize signals.; Experience-economy-focus -- Companies treat CX/employee experience as revenue drivers, increasing budget for feedback & actioning tools.; Self-service-and-automation -- Teams prefer tools that not only surface insights but automate routing, follow-ups and A/B testing of interventions..