Consent-first visitor identification to reduce cart abandonment and recover sales

Consent-first visitor identification to reduce cart abandonment and recover sales targets a $6.0B = 2M e-commerce businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (e-commerce marketing/identity tools growth; industry estimates for martech and conversion optimization tools).

Key trends driving demand: Privacy-first marketing — as cookies decline merchants increasingly depend on first-party consent and server-side identification which creates demand for opt-in identity layers.; Rising CAC — advertising costs are increasing, making recovery and conversion rate improvements more valuable to merchants who want to protect ROI.; Server-side integrations — platforms are shifting to server-to-server data flows which enable reliable identity resolution and attribution without client-side cookies.; AI-assisted personalization — affordable models now allow real-time prediction of recovery likelihood and personalized incentive selection at scale..