Cut 70% cart abandonment with consent-first visitor ID & recovery

Cut 70% cart abandonment with consent-first visitor ID & recovery targets a $12.0B = 10M online merchants x $1,200 ACV (global potential for a subscription-based cart-recovery/identity layer) total addressable market with medium saturation and a year-over-year growth rate of 15%+ — driven by ecommerce growth and martech spend shift to first-party data.

Key trends driving demand: Cookie deprecation -- forces migration to first-party, consented identity solutions; Rise of privacy regulations -- merchants need compliant ways to identify and re-engage visitors; Omnichannel recovery (SMS + email + onsite personalization) -- higher conversion for multi-touch flows; AI-enabled identity resolution -- ML improves matching accuracy from partial signals.