Market Opportunity
Cut missed bookings and manual calls with automated appointment messaging targets a $4.8B = 3.0M local service SMBs (salons/garages/dentists/cleaners) x $1.6K ACV total addressable market with medium saturation and a year-over-year growth rate of 14% — rapid SMB SaaS adoption for customer engagement stacks.
Key trends driving demand: Conversational messaging -- customers prefer SMS/WhatsApp over phone calls, increasing engagement and conversion for reminders and confirmations.; AI-driven automation -- LLMs enable higher-quality, context-aware conversation flows that can manage two-way reschedules and triage requests.; API-first GMS/DMS vendors -- shop management systems are exposing APIs and plugin marketplaces, making deep integrations practical.; Shift to outcomes-based pricing -- SMBs expect tools to drive measurable revenue (recovered bookings), enabling value-based pricing..
Key competitors include Podium, Twilio (Programmable Messaging + Conversations), Calendly, Square Appointments (Block), Tekmetric.