Detect fake damaged-on-arrival photos for ecommerce refunds

Detect fake damaged-on-arrival photos for ecommerce refunds targets a $2.4B = 2,000,000 online merchants x $1,200 ACV. Rationale: Shopify and other platforms host ~2M merchants globally; a per-merchant SaaS ACV of $1,200 (roughly $100/mo) for fraud and returns protection is defensible for merchants processing returns at scale. total addressable market with medium saturation and a year-over-year growth rate of 15% YoY market growth for fraud prevention and returns management solutions, driven by ecommerce expansion and rising return rates.

Key trends driving demand: Rising ecommerce returns - more returns means larger absolute fraud exposure and higher demand for automated checks; Smartphone editing tools - easier creation of deceptive images increases merchant need for forensic verification; Image provenance standards - initiatives like C2PA and verified-photo providers enable stronger claims evidence; Platform integrations - marketplaces and storefront platforms expose plugin points for inline verification at submission.